Mobile chips SoC and desktop processors CPU GPU - all information
AMD Ryzen 7 Pro 5850U vs AMD Ryzen 9 5950X gaming benchmark

AMD Ryzen 7 Pro 5850U vs AMD Ryzen 9 5950X

Processor comparisons   17-03-2021
   Perhaps you are thinking about choosing a CPU, you will be able to make a decision after reading the detailed tests AMD Ryzen 7 Pro 5850U vs AMD Ryzen 9 5950X and see which is better for games or normal use for programming, rendering, machine learning, video editing, streaming. Here you can find all information from real video editing and streaming tests or different benchmarks. A careful analysis of all the specifications, to make it easier to read, is presented in the form of the table.
   From the video comparison, you can get the results of joint testing in special test applications such as SuperPi, PCMark 10, DaVinci Resolve Studio, GeekBench 6, 5.2, Handbrake, PassMark, 7zip, WPrime, UserBenchmark, Cinebench 23 (20, 15), Prime95, Blender, RealBench, Blender, 3DMark, MATLAB, VeraCrypt, AIDA64, World of Tanks enCore Benchmark, Dolphin Emulator, Gears 5, Furmark.
   Gaming performance of CPUs in:
  • Valorant
  • Grand Theft Auto V
  • Apex Legends
  • Fortnite
  • Borderlands 3
  • Rainbow Six Siege
  • DOOM: Eternal
  • Halo Infinite
  • World of Warcraft: Shadowlands
  • Call of Duty: Warzone and Modern Warfare
  • Last Man Standing
  • Valheim
  • Red Dead Redemption 2
  • Cyberpunk 2077
  • Fallout 76
  • Watch Dogs Legion
  • Assassin's Creed Valhalla
  • Overwatch
  • Death Stranding

   After reading the results these benchmarks and videos, you already be able to understand which CPU is better to buy for gaming AMD Ryzen 9 5950X or AMD Ryzen 7 Pro 5850U.

 
AMD Ryzen 7 Pro 5850U
AMD Ryzen 9 5950X

Summary benchmark results

As a percentage of the maximum value based on a sample from the entire base of all processors
Processor Benchmark
Ryzen 7 Pro 5850U58% Ryzen 9 5950X64%
The number of this parameter shows the performance of the processors in single-threaded and multi-threaded mode. In this comparison, Ryzen 9 5950X is 9% better than Ryzen 7 Pro 5850U. The data source is several popular tests. More detailed information of the benchmarks is below.

Gaming performance
Summary result of all game benchmarks.
Ryzen 7 Pro 5850U54% Ryzen 9 5950X60%
The maximum result in this parameter is 100 percent, which is the performance of the most powerful processor at the moment. And of course, this is a server processor, on which no one will play games. Because this processor costs several tens of thousands of dollars. Therefore, if you think that the selected CPU has a small game result, just look at the FPS that it produces in real games in the summary table below.
List of other games in which CPU comparisons were performed: Microsoft Flight Simulator, NBA 2K20, Resident Evil 7 Biohazard, Shadow of the Tomb Raider, Counter-Strike: Global Offensive (CS GO), PlayerUnknown's Battlegrounds (PUBG), Control, Monster Hunter World, DOTA 2A, Ghostrunner, Battlefield V, Hitman 3, League of Legends (LOL), Half-Life: Alyx, Metro Exodus, Horizon Zero Dawn, Forza Horizon 4, The Witcher 3: Wild Hunt.

Gaming benchmark

Fortnite96.5107.2
Valorant109.6121.9
Cyberpunk 207761.468.2
Apex Legends103.0114.6
Call of Duty Warzone82.291.4
Overwatch88.898.7
Red Dead Redemption 275.684.1
DOOM Eternal54.860.9
Warzone85.595.1
Assassin's Creed92.1102.4
Valheim91.0101.1
The numbers in this table indicate the maximum FPS that was received on the device with the corresponding processor. Depending on the configuration of the computer (RAM size and Video Card) and graphics quality settings (Ultra, Medium, Normal), the results may differ quite significantly. We recommend that you better study the results of the Cinebench, GeekBench and Passmark becnmarks.
The computers that were in the comparisons not only did they have different video cards and different amounts of RAM. But users also tested them at different screen resolutions: 2K, 4K or FullHD. Therefore, the game benchmark data is approximate. But all video cards met the average system requirements of games. You will get more accurate information about how powerful the processor will be in games, if you get acquainted with the benchmarks that are made with the same video card that is installed in your computer.


Power consumption
Ryzen 7 Pro 5850U206% Ryzen 9 5950X57%
To make a final decision on which processor is better, you should also consider the generation of its core. It is clear that the newer the generation, the better the performance of the processor in games and benchmarks, as well as its energy efficiency. In this case the Ryzen 7 Pro 5850U is more energy efficient than the Ryzen 9 5950X since it has less power consumption: 20W vs. 105W. Power consumption is especially important for laptops. Also, when choosing a processor cooling system, you need to know its TDP. It is necessary to count so that the TDP data specified in the cooler specification is greater than the TDP of the compared processor.

Software benchmarks

If you want to use the processor not only for gaming, but also for video editing or video rendering, machine learning, streaming, programming, then the main parameter for you is its performance in multi-threaded mode. In this mode, the CPU includes all threads and cores that it has to the maximum to achieve maximum efficiency. You will learn this data from the benchmark tables below. Before you take into account the data from these tests, be sure to make sure that the software that you are going to use on your computer can work in multi-threaded mode. Since there are still many programs that use only one core to run, and all the benefit of multi-core mode turns out to be unnecessary.
Cinebench 23, 20 an 15
The results of this benchmark show Single-threaded and Multi-threaded CPU performance
AMD Ryzen 7 Pro 5850U AMD Ryzen 9 5950X
Cinbench 15 Single-core257277
Cinbench 15 Multi-core24824569
Cinbench 20 Single-core597647
Cinbench 20 Multi-core544110428
Cinbench 23 Single-core14821639
Cinbench 23 Multi-core1514328641

Passmark
This popular benchmark displays Multi-threaded and Single-threaded processor performance
AMD Ryzen 7 Pro 5850U AMD Ryzen 9 5950X
Single-Core33083455
Multi-Core2737646183

GeekBench 6, 5.2
This benchmark shows Multi-threaded and Single-threaded processor performance
AMD Ryzen 7 Pro 5850U AMD Ryzen 9 5950X
Single-Core12401814
Multi-Core828618863

Comparison of specifications

In the specification comparison table, the most helpful will be the the possibility of overclocking it and release date of the processor. The newer the processor, the longer it will last in your computer. And the easier it will be to upgrade the system later. The same benefits from the presence of overclocking. When the processor can be overclocked, thereby increasing its performance, then it will still be able to produce maximum FPS in the newest games. Accordingly, there is no longer a need to buy a new CPU to enjoy the games any longer. The savings are obvious!

AMD Ryzen 7 Pro 5850U AMD Ryzen 9 5950X
Announcement dateFebruary 22, 2021November 05, 2020
TypeLaptopDesktop
SocketFP6AM4
Core nameCezanneVermeer
ArchitectureZen 3Zen 3
Generation55
Turbo Frequency4.4 MHz4.9 MHz
Frequency1.9 MHz3.4 MHz
Cores816
Threads1632
Bus rate
Bit6464
Lithography7 nm7 nm
Transistors count6200 millions9400 millions
Power consumption (TDP)20 W105 W
Memory typeDDR4-3200
LPDDR4-4266
DDR4
Max. Memory
Memory Frequency32003200
Memory bandwidth
L1 cache
L2 cache4MB8MB
L3 cache32MB64MB
OverclockingYesYes
Supports ECCNoNo
Part number100-000000059
100-100000059WOF
In this comparison block, you should pay attention to the differences in clock speed and the number of cores. Here Ryzen 9 5950X is 44% better than Ryzen 7 Pro 5850U in terms of CPU frequency. Another difference is that Ryzen 9 5950X has 8 more core than Ryzen 7 Pro 5850U. Also keep in mind that high CPU frequency affects battery life through power consumption (relevant for laptops).

Result:
The number of parameters for which AMD Ryzen 7 Pro 5850U is better: 2
The number of parameters for which AMD Ryzen 9 5950X is better: 28
   However, it should be realized that all the figures in the table above do not mean that you should be guided entirely by them and trust a simple comparison of these numbers. Better to watch the testing video and read the opinion of real owners of AMD Ryzen 7 Pro 5850U and AMD Ryzen 9 5950X before making a choice which processor to buy for gaming and which not.
AMD Ryzen 7 Pro 5850U - all data

•  Cinebench r15 score
•  Cinebench r20 score
•  Cinebench r23 score
•  GeekBench 6, 5.2 score
• Fortnite gaming benchmark
• Roblox gaming benchmark
• Valorant gaming benchmark
• Cyberpunk 2077 gaming benchmark
• Apex Legends gaming benchmark
• Call of Duty: Warzone gaming benchmark
• Overwatch gaming benchmark
• Red Dead Redemption 2 gaming benchmark
• DOOM Eternal gaming benchmark
• Assassin's Creed gaming benchmark
• GTA 5 gaming benchmark
• PUBG gaming benchmark
AMD Ryzen 9 5950X - all data

•  Cinebench r23 score
•  Cinebench r20 score
•  Cinebench r15 score
•  GeekBench 6, 5.2 score
• Fortnite gaming benchmark
• DOOM Eternal gaming benchmark
• Call of Duty: Warzone gaming benchmark
• Cyberpunk 2077 gaming benchmark
• Apex Legends gaming benchmark
• Valorant gaming benchmark
• PUBG gaming benchmark
• Roblox gaming benchmark
• Assassin's Creed gaming benchmark
• Red Dead Redemption 2 gaming benchmark
• GTA 5 gaming benchmark
• Overwatch gaming benchmark


AMD Ryzen 7 Pro 5850U Processor Comparisons
• Vs Ryzen 7 5700G
• Vs Ryzen 7 5800X
• Vs Apple M1X
• Vs Core i9-9960X
• Vs Core i9-9990XE
• Vs Xeon W-3175X
• Vs Core i9-9980XE
• Vs Ryzen 9 3900X
• Vs Ryzen 9 3900XT
• Vs Core i9-10980XE
• Vs Ryzen 9 5900
• Vs Ryzen Threadripper PRO 3945WX
• Vs Ryzen 9 3950X
• Vs Ryzen 9 5900X
• Vs Ryzen Threadripper PRO 3955WX
• Vs Ryzen 9 5980HX
• Vs Ryzen 9 5980HS
• Vs Ryzen 7 5800H
• Vs Core i9-10900K
• Vs Ryzen 7 3800X
• Vs Core i9-10850K
• Vs Ryzen 7 3700X
• Vs Ryzen 5 5600X
• Vs Core i7-10700K
• Vs Ryzen 7 4800H
• Vs Ryzen 5 3600XT
• Vs Core i9-9900K
• Vs Ryzen 5 3600X
• Vs Ryzen 5 3600
• Vs Ryzen 7 2700X
• Vs Core i7-10700
• Vs Core i7-10700F
• Vs Core i7-10875H
• Vs Ryzen 7 2700
• Vs Ryzen 5 4600H
• Vs Core i5-10600K
• Vs Ryzen 7 1700
• Vs Core i7-9700K
• Vs Ryzen 5 2600X
• Vs Core i7-8700K
• Vs Ryzen 7 4700U
• Vs Ryzen 5 PRO 2600
• Vs Core i7-9700
• Vs Ryzen 5 3500X
• Vs Ryzen 5 2600
• Vs Ryzen 7 5800U
• Vs Apple M1
• Vs Ryzen 5 5600G
• Vs Ryzen 9 4900U
• Vs Core i7-11700K
• Vs Core i5-11600K
• Vs Ryzen 7 PRO 4750GE
• Vs Ryzen 7 Pro 5750G
• Vs Ryzen Threadripper 2990WX
• Vs Core i9-7980XE
• Vs Ryzen 9 PRO 3900
• Vs Core i9-10940X
• Vs Ryzen 9 3900
• Vs Ryzen Threadripper 2950X
• Vs Ryzen Threadripper 2970WX
• Vs Core i9-7940X
• Vs Core i9-7960X
• Vs Ryzen Threadripper 1950X
• Vs Core i9-10920X
• Vs Ryzen Threadripper 2990X
• Vs Core i9-9920X
• Vs Ryzen Threadripper 2920X
• Vs Ryzen 9 5900HX
• Vs Ryzen 7 5800
• Vs Xeon E5-2697R v4
• Vs Xeon Gold 6242R
• Vs Xeon Gold 6246R
• Vs EPYC 7F32
• Vs EPYC 7502
• Vs Xeon Platinum 8260M
• Vs Xeon W-3245
• Vs Xeon W-2275
• Vs Xeon Gold 6130T
• Vs Core i9-11900KF
• Vs Core i9-11900
• Vs Core i9-11900F
• Vs Core i9-11900T
• Vs Core i7-11700KF
• Vs Core i7-11700
• Vs Core i7-11700F
• Vs Core i7-11700T
• Vs Ryzen 7 3800XT
• Vs Ryzen 7 PRO 3700
• Vs Ryzen Threadripper 1920X
• Vs Ryzen 9 5800
• Vs Ryzen 9 5600X
• Vs Ryzen 9 5800X
• Vs Ryzen 7 5800HS
• Vs Core i9-10900KF
• Vs Core i9-7920X
• Vs Core i9-10900X
• Vs EPYC 72F3
• Vs Core i9-11900H
• Vs Core i9-11900KB
• Vs Core i9-11950H
• Vs Core i9-11980HK
• Vs Core i7-11700B
• Vs Core i7-11850H
• Vs Core i7-12700H
• Vs Core i7-12650H
• Vs Core i5-12600H
• Vs Core i5-12450H
• Vs Core i5-12500H
• Vs Core i7-12700TE
• Vs Core i7-12700T
• Vs Core i7-12700HE
• Vs Core i5-12400
• Vs Core i5-12400F
• Vs Core i5-12400T
• Vs Core i5-12600
• Vs Core i5-12600HE
• Vs Core i5-12600T
• Vs Core i3-12300HE
• Vs Ryzen 5 PRO 6650H
• Vs Ryzen 5 PRO 6650U
• Vs Ryzen 5 PRO 6650HS
• Vs Ryzen 9 6980HS
• Vs Ryzen 9 6900HX
• Vs Ryzen 9 6900HS
• Vs Ryzen 9 6980HX
• Vs Ryzen 7 6800H
• Vs Ryzen 5 6600H
• Vs Ryzen 7 6800HS
• Vs Ryzen 5 6600HS
• Vs Ryzen 7 6800U
• Vs Ryzen 7 5800X3D
• Vs Core i5-12490F
• Vs Core i5-12600HL
• Vs Core i5-12600HX
• Vs Ryzen 5 7600X
• Vs Core i9-12900KS
• Vs Core i5-13600K
• Vs Core i3-13100
• Vs Apple M2
• Vs Apple M1 Pro
• Vs Apple M1 Max
• Vs Apple M2 Pro
• Vs Apple M2 Max
• Vs Core i7-13700HX
• Vs Core i7-13700H
• Vs Core i9-13700HK
• Vs Core i9-13900HK
• Vs Core i9-13900HX
• Vs Core i5-13600HX
• Vs Core i9-13950HX
• Vs Core i7-1360P
• Vs Core i5-1350P
• Vs Core i5-1340P
• Vs Core i5-13500HX
• Vs Core i9-13980HX
• Vs Core i5-13600H
• Vs Core i5-13500H
• Vs Core i5-13505H
• Vs Core i5-1345U
• Vs Core i5-1335U
• Vs Core i5-1334U
• Vs Core i5-13420H
• Vs Core i5-13450HX
• Vs Core i7-1355U
• Vs Core i7-1365U
• Vs Core i3-1315U
• Vs Core i3-1305U
• Vs Core i7-1370P
• Vs Core i7-13620H
• Vs Core i7-13650HX
• Vs Core i7-13705H
• Vs Core i7-13800H
• Vs Core i7-13850HX
• Vs Core i9-13900H
• Vs Core i9-13905H
• Vs Ryzen 5 5625C
• Vs Ryzen 7 5825C
• Vs Ryzen 7 3750H
• Vs Ryzen 5 3500C
• Vs Ryzen 9 7945HX
• Vs Ryzen 9 7845HX
• Vs Ryzen 7 7745HX
• Vs Ryzen 5 7645HX
• Vs Ryzen 9 7940HS
• Vs Ryzen 7 7840HS
• Vs Ryzen 5 7640HS
• Vs Ryzen 7 7735HS
• Vs Ryzen 5 7535HS
• Vs Ryzen 7 7736U
• Vs Ryzen 7 7735U
• Vs Ryzen 5 7535U
• Vs Ryzen 3 7335U
• Vs Ryzen 7 PRO 6860Z


AMD Ryzen 9 5950X Processor Comparisons
• Vs Ryzen 7 3700X
• Vs Ryzen 5 5600X
• Vs Ryzen 7 4800H
• Vs Ryzen 5 3600X
• Vs Ryzen 5 3600
• Vs Ryzen 7 2700X
• Vs Core i7-8700K
• Vs Ryzen Threadripper 3990X
• Vs Ryzen Threadripper PRO 3995WX
• Vs Ryzen 9 5900X
• Vs Ryzen 7 5800X
• Vs Core i9-10900K
• Vs Ryzen 7 3800X
• Vs Core i9-10850K
• Vs Core i7-10700K
• Vs Ryzen 5 2600X
• Vs Ryzen 9 3900XT
• Vs EPYC 7702
• Vs Ryzen Threadripper 3970X
• Vs Core i9-10980XE
• Vs Ryzen Threadripper PRO 3975WX
• Vs Core i9-9980XE
• Vs Ryzen Threadripper 3960X
• Vs Core i9-9990XE
• Vs Ryzen Threadripper PRO 3955WX
• Vs Xeon W-3175X
• Vs Ryzen Threadripper PRO 3945WX
• Vs Core i9-9960X
• Vs Ryzen 9 5900
• Vs Ryzen 7 5700G
• Vs Ryzen 7 5800H
• Vs Ryzen 9 5980HS
• Vs Ryzen 9 5980HX
• Vs Apple M1X
• Vs Core i7-11700K
• Vs Ryzen 7 Pro 5750G
• Vs Ryzen Threadripper 2990WX
• Vs Core i9-7980XE
• Vs Ryzen 9 PRO 3900
• Vs Core i9-10940X
• Vs Ryzen 9 3900
• Vs Ryzen Threadripper 2950X
• Vs Ryzen Threadripper 2970WX
• Vs Core i9-7940X
• Vs Core i9-7960X
• Vs Ryzen Threadripper 1950X
• Vs Xeon Gold 6242R
• Vs Xeon Gold 6246R
• Vs EPYC 7502
• Vs Xeon Platinum 8260M
• Vs Xeon W-3245
• Vs Xeon W-2275
• Vs Core i9-9900K
• Vs Ryzen 9 5800
• Vs Ryzen 9 5800X
• Vs EPYC 7742
• Vs EPYC 7513
• Vs EPYC 7453
• Vs EPYC 74F3
• Vs EPYC 7443P
• Vs EPYC 7443
• Vs EPYC 7413
• Vs EPYC 73F3
• Vs EPYC 7343
• Vs EPYC 7313P
• Vs EPYC 7313
• Vs EPYC 72F3
• Vs Xeon W-3275M
• Vs EPYC 7452
• Vs Xeon Gold 6248R
• Vs EPYC 7272
• Vs Core i9-12900K
• Vs Core i9-13900K
• Vs Core i9-12900H
• Vs Core i7-12800H
• Vs Core i9-12900KF
• Vs Core i9-12900T
• Vs Core i9-12900TE
• Vs Core i7-12700E
• Vs Core i9-12900F
• Vs Core i9-12900E
• Vs Core i9-12900
• Vs Core i7-12700
• Vs Core i7-12700F
• Vs Core i7-12700K
• Vs Core i7-12700KF
• Vs Core i5-12600KF
• Vs Core i5-12600K
• Vs Ryzen 9 PRO 6950H
• Vs Ryzen 9 PRO 6950HS
• Vs Ryzen 7 PRO 6850H
• Vs Ryzen 7 PRO 6850HS
• Vs Core i9-12900HX
• Vs Core i9-12950HX
• Vs Core i7-12700HL
• Vs Core i7-12800HL
• Vs Core i7-12850HX
• Vs Ryzen 9 7950X
• Vs Ryzen 9 7900X
• Vs Ryzen 7 7700X
• Vs Ryzen 5 7600X
• Vs Core i9-12900KS
• Vs Core i9-13900KF
• Vs Core i7-13700K
• Vs Core i7-13700KF
• Vs Core i5-13600K
• Vs Core i5-13600KF
• Vs Core i9-13900KS
• Vs Ryzen Threadripper PRO 5965WX
• Vs Ryzen Threadripper PRO 5995WX
• Vs Core i5-13400
• Vs Core i5-13500
• Vs Core i7-13700
• Vs Core i9-13900
• Vs Core i3-13100
• Vs Apple M2
• Vs Apple M1 Pro
• Vs Apple M1 Max
• Vs Apple M1 Ultra
• Vs Apple M2 Pro
• Vs Apple M2 Max
• Vs Core i5-13600
• Vs Core i7-13700HX
• Vs Core i9-13900HK
• Vs Core i9-13900HX
• Vs Core i5-13600HX
• Vs Core i9-13950HX
• Vs Ryzen 5 5600
• Vs Ryzen 9 7900
• Vs Ryzen 7 7700
• Vs Ryzen 5 7600
• Vs Core i5-13500HX
• Vs Core i9-13980HX
• Vs Core i9-13900T
• Vs Core i9-13900F
• Vs Core i7-13700F
• Vs Core i7-13700T
• Vs Core i5-13600T
• Vs Core i5-13505H
• Vs Core i5-13500T
• Vs Core i5-13400F
• Vs Core i5-13400T
• Vs Core i3-13100T
• Vs Core i3-13100F
• Vs Ryzen 7 5700X
• Vs Ryzen 5 5500
• Vs Core i3-13300
• Vs Core i3-13300F
• Vs Ryzen 3 PRO 5350GE
• Vs Ryzen 9 7950X3D
• Vs Ryzen 9 7900X3D
• Vs Ryzen 9 PRO 5945
• Vs Ryzen 7 5700GE
• Vs Ryzen 7 5800X3D
• Vs Ryzen 5 4500
• Vs Ryzen 9 3900X
• Vs Core i7-11700
• Vs Core i7-11700KF
• Vs Core i5-12400
• Vs Core i5-12600
• Vs Core i3-12100
• Vs Core i5-12490F
• Vs Core i5-12500
• Vs Core i5-11600KF
• Vs Ryzen 9 5600X
• Vs Core i5-11400
• Vs Core i7-11700F
• Vs Core i9-11900K
• Vs Core i5-12400F
• Vs Core i5-11600K
• Vs Core i5-11600
• Vs Core i5-11400F
• Vs Core i3-12300
• Vs Ryzen 5 5600G
• Vs Core i3-12100F
• Vs Core i9-11900KF
• Vs Ryzen 7 1700
• Vs Ryzen 5 3600XT
• Vs Core i5-9600K
• Vs Core i7-9700K
• Vs Ryzen 9 3950X
• Vs Ryzen 5 5600GE
• Vs Ryzen 3 5300GE
• Vs Ryzen 7 4700GE
• Vs Ryzen 5 4600G
• Vs Ryzen 5 4600GE
• Vs Ryzen 5 PRO 5645
• Vs Ryzen 7 PRO 5845
• Vs Ryzen 3 PRO 5350G
• Vs Ryzen 5 PRO 4655G
• Vs Core i5-13490F
• Vs Ryzen 5 PRO 4655GE
• Vs Core i7-13790F
• Vs Ryzen 7 7800X3D
• Vs Ryzen 3 PRO 4355G
• Vs Ryzen 3 PRO 4355GE
• Vs Ryzen 5 5600X3D
Categories
 • GPU Benchmark  New
 • Comparisons Add
 • Devices lists
 • Benchmarks
 • PUBG mobile
 • Fortnite Mobile
 • GPU comparisons
 • GPU Fortnite Mobile
 • GPU PUBG mobile
 • GPU Benchmarks
 • GPU Devices lists
 • GPU SoCs lists
 • Processor comparisons Add
 • Cinebench r15
 • Cinebench r20
 • Cinebench r23
 • GeekBench 6
 • Antutu v10
 • 3DMark
 • GeekBench 6, 5 mobile
 • Fortnite CPU
 • Roblox CPU
 • Valorant CPU
 • Cyberpunk 2077 CPU
 • Apex Legends CPU
 • Call of Duty: Warzone CPU
 • Overwatch CPU
 • Red Dead Redemption 2 CPU
 • DOOM Eternal CPU
 • Assassin's Creed CPU
 • GTA 5 CPU
 • PUBG CPU
 • GPU list
 • Processor list
Mobile SoC Brands
Processor Brands